Search results for "Generation Y"
showing 7 items of 7 documents
L'utilisation du médiateur ludique pour favoriser le développement des compétences non-académiques en formation supérieure
2015
The competency-based curriculum is being more and more used in France, and leads to pedagogical changes. This raises questions about what to teach, and how to teach. More specifically, the characteristics of thegeneration Y, including the fact that this generation considers education as a consumption value, being engaged only if they get some direct personal benefits, leads to invest some methods of innovative pedagogy, in order to get students’ interest and engagement. At the same time, literature about soft skills, show the importance of those skills for success, encouraging to more include soft skills in education. The research presented in this thesis, aims to assess how a games-based a…
Clothing Style, Music, and Media Influences on Adolescents’ Brand Consumption Behavior
2012
This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies. C � 2012 Wiley Periodicals, Inc.
Food sustainability perception at universities: Education and demographic features effects
2022
The 2030 Agenda of the United Nations merged in 17 goals the strong need to change the pattern of human life on the planet in a path of strengthening sustainability especially in an era that is widely defined as Anthropocene. The Global Action Program (GAP) on Education and Sustainable Development was adopted based on the power of education and knowledge with the idea of 'green universities' aimed at improving the perception of sustainability for future policy decisions. Based on a Best-Worst (BW) scaling methodological approach, in this study we quantified the preferences of generation Y at University of Turin as they relate to issues explicitly connected to the ordinary consumption of foo…
Il movimento Black Lives Matter
2021
The chapter starts with an analysis of unconventional forms of political participation and illustrates the case of the Black Live Matter movement, with a specific focus on the movement in Italy and Sicily and the contribution of second-generation youth.
Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generatio…
2016
This thesis investigates Generation Y sustainable food consumers in the prevailing consumer culture and their differences in signalling and perceiving sustainability. The reasons why they engaged to a sustainable diet and the possible conflicts around it were also studied. Relevant contexts around consumer culture, possessions, identities and Generation Y regarding sustainable food consumption were presented as the theoretical framework. The focus was on Generation Y consumers in order to recognize relevant the contexts that influence their behaviour in the marketplace. Qualitative research methods were utilized as the data was gathered through nine in-depth interviews furthermore applied t…
Millennials, Peer-to-Peer Accommodation and the Hotel Industry
2016
Today’s world market is a buyer’s market and the new customers, the millennials, are thoughtto be distinctively different than others. Technologically comfortable, the most educated generationever, multitaskers, and strongly influenced by friends and peers, millennials have a different buyingbehaviour and other expectations from service providers. Thus, companies from the hospitalityindustry and policy makers face a number of challenges in trying to meet their (future) demands. Atthe same time, the “sharing economy” has led to the rise of the peer-to-peer accommodation sectorand to a new business model (Airbnb). The aim of this paper is to present these challenges for the hotel industry, be…
Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce
2012
The purpose of this study was to investigate the effects of young adult consumers’ personal traits (high-tech involvement, experiment proclivity, and fashion/brand leadership) on their perceptions of and attitudes toward using mobile devices for communications and commerce. The integrated stimulus-organism-responses paradigm (Fiore & Kim, 2007) served as the overarching framework, combining the uses and gratifications theory (Blumler & Katz, 1974) and the extended technology acceptance model (Kim, Ma, & Park, 2009). A convenience sample of 504 college students in 2 U. S. universities provided usable responses to our survey. Causal modeling analysis results showed that personal trait varia…